Logo presentation and application boards for Sea Win, a third generation Los Angeles-based seafood company that will be expanding from wholesale to retail in mid-2016


The roadside sign-inspired logo was created as a nod to their history (they opened in the 1950's), while the ripples were meant to represent their progress and expansion.


The application composites show the potential for their new logo, as they start

to brand for the retail marketplace.


Click for alternate versions.


Concept and Design - Robert Bieselin

© Sea Win



Modified logos - vertical and horizontal -

for Book Soup's 40th anniversary


Concept and Design - Robert Bieselin

© Book Soup



Presentation boards for Book Soup's retail locations at LAX (Terminals 7 and Tom Bradley International Terminal)



Prior to designing permanent retail spaces, we wanted to cover the new stores with temporary materials to both mask the construction and explain the brand.


These are themes and materials I'd used previously for off-site promotions. Being "traveling" attractions (a circus and an art exhibition), they worked well as temporary coverings.


Concept and Design - Robert Bieselin

© Book Soup

Parodies of materials copyrighted by Warhol, Lichtenstein, Johns, and Ruscha.

Likenesses of Hemingway and Thompson property of their respective estates.



Save the Date for 211LA's 2015 fundraising luncheon - part of a full print suite including invites, programs, and banners (more to come soon.)


I suggested the tagline "...change unfolding," and carried it through the materials using an origami motif.




A simple infographic about 211LA's clientele, presented in the fundraiser program, and on the county website.


Concept and Design - Robert Bieselin

© 211LA



Brand profile for a print series that merges rap lycirs with minimalist art. (More to come soon.)


Concept and Design - Robert Bieselin

© Robert Bieslein



Rough logo drafts for JLK Rosenberger, a Los Angeles-based accounting firm that formed via a merger in 2012.


I had the partners fill out a brand questionaire prior to the redesign, and churned out a quick logo idea for each set of answers (based on color preferences, keywords, model companies, etc.) 


Concept and Design - Robert Bieselin

© JLK Rosenberger



Logo for the New York band Land of Kings & Queens.


I mixed king and queen references for the vector, based

on the band's request for an image that had harmony (including gender and racial) and variety, and ultimately reflected NYC. [The chess pieces feel personified, but also play as city towers, and sit against a textured circle meant to invoke a manhole cover.


Concept and Design - Robert Bieselin

© LoK&Q